from tackling breast pumping taboos to engineering the optimal anti-leakage cups, the ‘nurturally pumping bra’ was designed by chrome cherry in response to the challenges faced by new mothers. featuring an innovative bottle holding sling, the design allows moms to fill their milk bottles without putting their routine on pause and freeing up some well deserved me time. the designers describe it as the ‘sports bra of pumping bras’.
the patented bottle holding sling design
all images © andre piccoli vigil
chrome cherry decided to create the bra after its founder tried a few existing, top-rated pumping bras and found that they had a tendency to leak when they became fuller. the weight of the filling milk bottles would cause them to tilt away from the breast, causing suction loss and leakage. the nurturally bra has been designed with a unique bottle holding sling and adjustable shoulder straps to support the weight of a full bottle, without putting pressure on the breasts.
one size fits most: the design fully adjusts to your changes with ease
the eye-shaped cut of the cups allow for easy insertion of the breast shield and firmly holds the bottles when full. the bikini-shaped cups adapt easily without compromising comfort and provide access for hand expression while pumping.
easy insertion and removal of the breast shields
during the breastfeeding stage, the bra size changes. nurturally pumping bra fully adjusts to body changes with ease. the waistband can be adjusted to fit sizes from s to xxl, with the ability to also extend the distance between the cups using the front fastener. along with the bra, chrome cherry has created a semi-transparent pump carrier bag, that allows the user to transport and use their pump and will even work with capacitive, touch screen devices.
semi-transparent pump carrier bag, that allows using touch screen portable pumps and carrying them when moving around
the sling allows moms to get on with their routine
back view of the bra
the bra features thick, adjustable straps, shiny pink and silver accents, and woven logos on the back
detail of the eye-shaped cut of the cup that allows easy insertion of the breast shield and firmly holds the bottles when full
the bra and its packaging
the bra in action
project name: nurturally pumping bra
design: mara pezzotta and chrome cherry design innovation (CCDI)
photography: andre piccoli vigil
designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.
edited by: lynne myers | designboom