With a mission to empower the women of Mumbai, clothing and accessories retailer Fancy Pants teamed up with the women-run local design firm Quirk Studio to make their second location a colorful and welcoming retail experience. For the space, Disha Bhavsar and Shivani Ajmera, co-founders of Quirk Studio, chose a palette of deep emerald and bright pink hues, creating a playful backdrop to appeal to the brand’s customers. An eye-catching LED sign with the Fancy Pants mantra, “Be Fierce Be Fancy,” adorns a wall in front of the changing rooms, adding a brightness to the bespoke paneling that is made of both corrugated and reflective surfaces.
Geometric brass display rungs throughout add a rich warmth to the space, which is matched by the neutral terrazzo floors. “While the store is filled with warmth and visual stimulation, the space is designed for a seamless shopping experience,” Ajmera shares. To create an illusion of deeper space in the narrow structure, tracklights and recessed downlights highlight products among the sinuous surfaces, inspired by traditional Indian shopping arcades.