The New Reality at London Design Festival

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The New Reality at London Design Festival

This year, the ‘Virtual Design Destination by Adorno’ will be the place to discover fifteen curated country collections of collectible design during the London Design Festival, featuring more than 200 exclusive pieces. The theme for this year’s event is ‘The New Reality.’

Preparations for ‘The New Reality’ were initiated during the surge of COVID-19 in Europe. The curators of the fifteen participating countries have been asked to reflect on specific experiences, thoughts, and themes from the time of lockdown in the curation and art direction of each of their country collections. They have been working with their local designers at the intersection of craft and design to develop sub-narratives to the overarching theme, including gender, urbanization, climate, isolation, and healing, among others. Using design as a tool for change, ‘The New Reality’ pursues effective and innovative solutions, bringing different bits of knowledge and experiences together through design to investigate what our new reality is.

Adorno has partnered with the pixel streaming platform Furioos to provide real-time rendering from any browser or VR headset, making it possible for visitors to freely navigate around immersive, country-specific environments to experience the collections that have all been modeled in 3D. Visitors will even be able to meet the designers through integrated video interviews. Last, but not the least, visitors will be able to experience more than 100 pieces in their own homes by enabling Virtual Reality to place the objects in their surroundings with a smartphone.


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